Oceanic esports organisation The Chiefs have announced a historic two-year partnership with Marvel Entertainment, which will include a run of limited-edition co-branded merchandise.
As well as the limited-edition merch run, the org has also announced their newly-unveiled Marvel partnership will see all the entertainment giant’s properties?—from Star Wars to The Avengers?—involved in Chiefs activations around Australia.
This will include the Chiefs’ upcoming pop-up gaming experience, the QV Gaming Dome, which is set to begin at QV Melbourne from February 24, and run until March 15. The Chiefs have confirmed fans can get a “first glimpse” at the partnership there.
According to the Chiefs’ chief executive, Nick Bobir, the org is hoping this historic deal will “redefine” the Oceanic gaming and esports landscape.
“This is a historic partnership for video games and esports in our region that will redefine what can be achieved in the market, and make a significant impact on video game and esports events moving forward,” Bobir said in the org’s release.
“At the Chiefs, we are all about developing the next generation of gamers, and fans of esports, through creating these unique experiences. We will continue to raise the bar for esports in our region.”
This isn’t the first time Marvel has dipped its toes in the Australian market either. In 2018, Docklands Stadium venue owners agreed to a sponsorship agreement with Walt Disney Company Australia to rename the Melbourne arena to Marvel Stadium.
Marvel has also already partnered with another gaming and esports org, Team Liquid, in a similar deal that saw the North American franchise don branded matchday jerseys. That partnership also included a series of limited edition merch runs.